Helping brands achieve commercial success through motorsport

We create environments that can be leveraged by brands to drive exposure and shape perceptions

How we can help

At Global Racing Group we support businesses and brands that want to harness the power of motorsport to achieve commercial success.

We develop bespoke strategies that maximise return on investment by implementing creative activation ideas, events and campaigns that go way beyond branding.

The members of our advisory boards have extensive knowledge and experience in leveraging entertainment and motorsport to build positive brand perception and exposure. And the same talents we apply to supporting our Global Racing Group teams and drivers are available to external businesses on a consultancy basis.

Activation and return on investment

We create environments that can be leveraged by brands to drive exposure and shape perceptions. From strategies, to support areas like employee communications, business development, product and service validation and, ultimately, sales generation, we ensure sponsorship programmes deliver the best return.

Key to this is Global Racing Group's 'no-size-fits-all' approach. We understand that every campaign is unique, and we take the time to fully understand the specific needs and objectives of each one before we implement a tailor-made, creative activation strategy.

Relationships = reach

Network and new opportunities

Members of Global Racing Group's advisory boards have extensive, first-hand experience in leveraging motorsport to build brand perception and exposure at every level.

And in an industry where trusted relationships count for a lot, rest assured that we know the right people. Our industry know-how and extensive network of Fortune 2000 company contacts across the globe offers unrivalled reach and a solid platform for brand development.