Christian is President, CEO and founder of Global Racing Group. With a background in the technology industry having founded, taken business public and sold to Microsoft Corporation, Christian has a an impressive background in business and marketing.
For the past five years, he has been globally responsible for one of Microsoft’s core product lines and has leveraged motorsport and Formula One to maximise exposure and brand building. As the architect and driver of a Microsoft global advertising campaign leveraging F1, Christian drove one of the most successful commercial ad campaigns in the history of Microsoft.
Christian continues to set and drive the vision, mission and direction for Global Racing Group, in close collaboration with the Advisory Board.